If you dream it! You can do it!
I must have been young and foolish; having the nerve to take my coffee from a very small farm to the world’s largest Organic Market – BIOFACH. BioFach is currently going on in Germany (
https://www.biofach.de/en) and my Shutterfly reminded me with photos of 16 years ago.
In 2003 I applied for funding assistance to an EU program CARIFORUM which helped with exports and marketing. I got funding to take Rowan’s Royale to All Things Organic in Austin Texas and then to BioFach in Nuremberg, Germany. At All Things Organic we got named "the Cadillac of Coffees. Well I am a Rolls Royce person myself and I wanted my RR in the name to be just as prized as the Rolls Royce logo. So with my husband in support, many many bags of coffee, materials for the booth, we set off as the sole representative of Jamaica, and indeed CARICOM.
And there we were among all the greats of the organic movement; a booth in one of the then 9 football-sized exhibition halls. A little overwhelmed, a little nervous – suppose they didn’t like out coffee?
We were on the edge of the Spanish Pavilion – they had a whole hall… and we soon learned that YES! our coffee IS GREAT!!